In our culture we have been conditioned to fear failure. We hate to make mistakes, dislike criticism and don’t like to appear stupid in the eyes others. Whether it is in our careers, business, education, relationships, sport or in life generally, we don’t want others to think of us as failures. In some cases we will deny or cover things up rather than admit mistakes. It’s because everyone loves a winner. Everybody needs to love and to be loved. If we don’t win then the fear is that we may not be enough and we won’t be loved. But this is not reality. No one is perfect. No one is right all the time and no one wins all the time. Studies of very successful people reveal that they faced many setbacks and had many failures along the way to ultimate success.